TV Star Will Be On Hand For Sprouts Farmers Market Grand Opening March 11

Sprouts Farmers Market will open in Wilmington. at 4801 Concord Pike on Wednesday, March 11. The more than 30,000 square-foot store will be the first Sprouts in the state to expand access to affordable, healthy choices. On grand opening morning, shoppers will have the chance to meet Danny Seo, natural living expert and Emmy Award-winning host of NBC’s Naturally, Danny Seo, who will be giving the first 100 customers gift bags loaded with better-for-you grocery and wellness products valued at $200.

Sprouts Farmers Market, Inc., is one of the fastest-growing retailers in the country and has made healthy living accessible to shoppers for nearly two decades by offering affordable, fresh, natural and organic products. True to its farmers market heritage, Sprouts is known for pioneering its unique grocery model by offering a welcoming store layout featuring fresh produce at the center of the store, an expansive bulk foods section, and a vitamin department focused on overall wellness. Sprouts also offers a unique assortment of healthier products with special attributes, such as plant-based, gluten-free, keto-friendly, and grass-fed, to meet the growing and diverse needs of today’s consumer. Headquartered in Phoenix, Ariz., Sprouts employs more than 30,000 team members and operates over 340 stores in 22 states from coast to coast. Visit for more information.

“For all three seasons of my TV show, there was only one store where we shopped for the best produce and ingredients to make everything – Sprouts!” said Danny Seo. “Part of me always felt like the store was made just for me: an open concept that makes navigating a breeze, a huge bulk section where I can save money and cut back on packaging waste, and perhaps the best wellness section full of my go-to supplements and personal care items. And now a brand-new Sprouts is opening up right in my own backyard!”

Sprouts, which is one the fastest-growing companies in the country, is known for its welcoming store layout inspired by farmers markets which features fresh produce at the center of the store, an expansive bulk foods section, and an extensive vitamin department focused on wellness.

To celebrate the Wilmington store, Sprouts is giving away a classic beach cruiser to inspire one lucky fan to get outside and enjoy a healthy lifestyle. Customers can enter to win through March 10 by visiting

Grand Opening Giveaways

A ribbon-cutting ceremony will be held before doors open at 7 a.m.
The first 200 shoppers will receive 20 percent off their initial total purchase.
The first 100 shoppers will receive a gift bag of natural products from Danny Seo, worth more than $200.
Every customer on grand opening day will receive a free reusable bag with purchase.
The gift bag includes natural products from Bob’s Red Mill, Boiron, Follow Your Heart, High Beauty, Lifefactory, MegaFood, Mrs. Meyer’s Clean Day, Om Organic Mushroom Nutrition, Seaweed Bath Co., Vital Proteins, Wild Planet Foods and XLEAR, along with the spring issue of Danny’s Naturally
As part of Sprouts’ commitment to “zero waste,” the new store will donate unsold and edible groceries to Food Bank of Delaware through the grocer’s Food Rescue program. In 2019, Sprouts stores and distribution centers donated 27 million pounds of product, equivalent to 23 million meals. Food that is not fit for donation is provided to local cattle farms and composting facilities. Sprouts’ evolving “zero waste” initiatives help minimize food waste while reducing the impact of hunger and the company’s environmental footprint.

Facebook page claims Sprouts Farmers Market is headed to Concord Pike

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First State Update's Delaware editorial team covers New Castle County, Kent County and Sussex County breaking news, political news, and general news stories. We bring the reader the latest news from the Wilmington, Newark, Dover, Rehoboth Beach and all point in between. If you have news to share, email us at [email protected].

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