Grocery TV, the leading in-store retail media platform, today announced a new partnership with Redner’s Markets, an employee-owned regional grocery chain with 44 stores across Eastern Pennsylvania, Maryland, and Delaware.
Redner’s will leverage Grocery TV’s in-house technology stack to power screens at the entrance and front end, creating a seamless customer experience across key touchpoints in their stores. Through Grocery TV’s Content Management System (CMS), Redner’s will deliver relevant content to shoppers, including promotions for services like Redner’s Ready, an online ordering and curbside pickup option, and HealthCents, a nutrition program led by Redner’s Corporate Dietitian, Meredith McGrath.
“We’re always looking for ways to improve our stores and better serve our customers,” said Gary Redner, COO at Redner’s Markets. “Partnering with Grocery TV allows us to modernize our stores and highlight the broad range of services that our customers can access.”
By joining Grocery TV’s national in-store retail media network, Redner’s will also generate incremental revenue through brand advertising that runs alongside their retail content.
“We’re excited to partner with Redner’s to support their vision of improving the customer experience, while unlocking incremental revenue for their business,” said Don Oelke, co-founder and COO at Grocery TV.
With the addition of Redner’s Markets, Grocery TV’s network has surpassed 5,000 stores, achieving a scale that’s unprecedented in the market. Redner’s joins over 100 grocery retailers that are partnered with Grocery TV based on their proven ability to drive advertising revenue and enhance the customer experience.
Source: Grocery TV