Thank you for your interest in advertising with First State Update. Over the last few years, our focus has been on building a local news platform that serves the community.
In the process, we have built a following of hundreds of thousands of monthly website readers and over 71,000 Facebook followers.
As we launch our new advertising platform and begin to monetize the website we’ll be trying some new ideas.
Today we’re launching four monthly payment options (see below). Clients can now put their brand in front of our readers for a monthly fee.
2020 Organic Website Traffic
First State Update does not currently advertise on any platform. All numbers listed are organic traffic from our loyal readers.
Average Monthly Visits To Website
Google Analytics 663,000
Internal Tracking 788,000
AddThis Social Analytics 742,500
How Readers Access First State Update
Mobile 83.50%
Desktop 12.11%
Tablet 4.39%
Our Readers
Over 83% Of Our Website Readers Join Us Delaware Our The Surrounding States
Age
Gender
Delaware Readership
Maryland Readership
Pennsylvania Readership
New Jersey Readership
Get Your Brand Out There
Advertising on First State Update will put your brand in front of our loyal and local audience.
Under Logo
This ad is placed just under the logo and above the menu. Readers will see this before they see the story.
Your ad will rotate with other ads. This allows us to offer this placement at a discounted rate.
Only $199 A Month
Just Under The First Paragraph
This ad is placed between the first and second paragraphs of each story. Your ad will rotate with other ads.
Only $149 A Month
Just Under The Third Paragraph
This ad is placed under the third paragraph of each story. Your ad will rotate with other ads.
Only $99 A Month
Just Under The Article
This ad is placed at the bottom of each story. Your ad will rotate with other ads.
Only $49 A Month
Multiple Placements & Custom Orders
If you’re interested in having your ad show in multiple locations or if you have an idea for a unique placement let us know.
Getting Started
Creating Your Ad
You can supply your ad or we can create one for you. There is no setup fee if you use our in-house art department. Below are some sample ads generated by that department.
Creative ( Ad )
Currently, we are offering the following creative options:
LEADERBOARD (responsive)
MEDIUM RECTANGLE 300 x 250
Linking
Your advertisements will be linked to your website or to your social media. Make this traffic work better by sending the reader to a call to action page.
Video
At this time we do not offer video ad placement. This something that we are working on.
If you have video ads that are already created and are placed on an ad server we may be able to customize a solution for you.
Reporting
First State Update has implemented new software that tracks the number of times an ad is loaded onto a reader’s device. Initially, that information will be provided to each client in a monthly report. At some point, clients may be able to log in and manage their own accounts.
Contact The Advertising Department
If you have additional questions or need to send an ad creative please contact us at [email protected] – Or message us via Facebook.
Future Products
Newsletter/News Alerts
First State Update has over 17,000 opt-in email addresses – One of the new products we plan to roll out is advertising in our emails to our readers. Stay tuned.
Ad Sizes & In Video Ads
Additional ad sizes and in video advertising will roll out later this year.
In Your Own Words
Want to tell our readers your story? Sponsored articles will allow you to tell your story to our readers.