Delaware’s Largest Health System Unveils New Brand Identity

The ChristianaCare journey began in 1888, in Wilmington, Delaware, with a commitment of service to the community as expert, caring partners in health. For more than a century, ChristianaCare has grown to meet the needs of Delaware and the surrounding communities with compassion, courage and empathy — not just by adding brick and mortar buildings, but by embracing new technologies, innovating, learning and evolving to become a health system that understands and addresses the needs of the whole person.

“As we look to the future, we have an opportunity to meet the health needs of the communities we serve much differently than we did in the past,” said ChristianaCare President and CEO Janice E. Nevin, M.D., MPH. “We are reimagining how we deliver care — to deliver health, not just health care, to the people we serve.”

“We are on a mission to deliver the right care, at the right place, at the right time for everyone we serve,” she said. “We’re expanding primary care and virtual technologies to make it easy for people to access care where and when they need it. We are leveraging artificial intelligence and machine learning to deeply engage with patients. We’re advancing the frontiers of science through gene editing and precision medicine to help patients today and unlock the potential of an even better tomorrow. We’re innovating and creating new partnerships to address the non-medical needs that affect people’s health, including food security, housing, public safety, education and economic opportunity. And we are embracing value-based payment models that support high-quality care at lower costs. And of course, we continue to deliver hospital care that’s rated among the best in the world for quality and safety. Today is a new day for ChristianaCare, and it calls for a vibrant, new look.”

From Christiana Care Health System to ChristianaCare

ChristianaCare’s new brand identity respects its history and preserves its trusted name — with a new twist. By uniting the words ChristianaCare, the updated name represents the organization’s commitment to partnering seamlessly with people to achieve health in ways that they value.

A new logo based on Delaware’s state flower, the peach blossom, links ChristianaCare’s past, present and future. It symbolizes the organization’s proud origins as well as vitality, longevity, growth and a commitment to health.

The well-known ChristianaCare green has been updated to a vibrant, new hue, and it’s now joined by a palette of bright colors that represents the diversity and dynamism of our ChristianaCare today.

“Our new look is a symbol of our promise to those we serve that we will support them throughout their lifelong health journey,” said Drew Fennell, chief communications and experience officer. “It’s also a reflection of our values — love and excellence. We believe that health care is a relationship between human beings, and in the best health care, that relationship is a partnership in which each person feels loved. When we lead with love, excellence follows, and we create the best potential to make an impact on health.”

Though ChristianaCare’s brand identity is changing, it remains an independent, not-for-profit organization focused on impacting health. And ChristianaCare remains true to its mission, the ChristianaCare Way, which states: “We serve our neighbors as respectful, expert, caring partners in their health. We do this by creating innovative, effective, affordable systems of care that our neighbors value.”

For the Love of Health™

Why do we get a flu shot and schedule an annual wellness exam? Why do we get up early to go for a run, or reach for healthy food instead of fast food? Why do we make the right decisions, even when they’re the hard decisions? We do it For the Love of Health.™

For the Love of Health is the theme that accompanies ChristianaCare’s new brand identity. It’s an opportunity to begin a discussion about what motivates us to be healthy and help others.

For the Love of Health encourages everyone to reflect on the “why” behind the health-related choices we make every day. Why should I sleep eight hours a night? Why should I opt for the stairs instead of the elevator? Why should I pay attention to my blood pressure? Delivering good health is a conversation and a commitment. As clinicians and caregivers – and as neighbors and friends – ChristianaCare is a partner in each person’s journey to greater health and well-being. Why? For the Love of Health.

About ChristianaCare
Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of outpatient services, home health care, medical aid units, two hospitals (1,227 beds), a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute and was rated by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is a not-for-profit teaching health system with more than 260 residents and fellows. We are continually ranked by US News & World Report as a Best Hospital. With our unique, data-powered care coordination service and a focus on population health and value-based care, ChristianaCare is shaping the future of health care. Learn how we deliver greater quality and value at

Source: ChristianaCare

About Staff Writer

First State Update's Delaware editorial team covers New Castle County, Kent County and Sussex County breaking news, political news, and general news stories. We bring the reader the latest news from the Wilmington, Newark, Dover, Rehoboth Beach and all point in between. If you have news to share, email us at [email protected].

View all posts by Staff Writer →